Radiodays Europe 2018 in Vienna from 18 – 20 March 2018
Multicast Media launches skill-maker.com in perfect time for the trade fair
In perfect time for Radiodays Europe, Multicast Media presents the first radio skill maker (https://www.skill-maker.com), which enables radio stations to offer their programs and content on smart speakers with the help of so-called “skills”. For the industry, this diversity of platforms marks the beginning of a new era. The new possibilities offered by smart speakers, and the content and interaction possibilities listeners want, are among the most important topics at this year’s Radiodays Europe in Vienna.
Potsdam, 15 March 2018. Smart speakers, such as Amazon Echo or Google Home, are not only additional platforms to extend the reach of radio stations and help to serve other target groups, they also offer the possibility of creating entirely new formats. It is not only in terms of acoustics that the digital nature of these services come into play: Programs are not simply “broadcast” – their content, such as interviews, service information or news, can be accessed on-demand. To cater to this demand, Multicast Media is launching its new platform just in time for the trade fair. Skill-maker.com offers radio stations an easy and affordable tool to create their own “skills” according to their own format requirements, thereby making their own original programming available for their listeners. And all this quickly, easily, effectively, and without any major workflow adjustments. Another innovation: The created skill is controlled by the first dynamic skill management system and can be adapted without beeing verified by Amazon. German, English and in the future also French skills can be created via the platform.
“Music continues to be the driving force behind radio stations, but it is their unique content that increasingly shapes a station’s branding. In the future, broadcasters will define themselves more by means of additional offers and new content formats. In the audio sector, the retrieval of this content is becoming more and more important due to the increasing use of digital media. We want to offer media companies an important advantage as they compete with the digital giants, and make sure that their great content can be found and retrieved by users,” says Robert Förster, CEO of Multicast Media GmbH. The Skill Maker, which was developed by Multicast Media in cooperation with Konsole Labs, offers a solution that precisely targets broadcasters’ evolving needs. “In the race to establish a digital presence and launch innovative offers, individual stations need to upgrade their technical equipment. Smaller and regional broadcasters can quickly fall behind because developing their own solutions is often prohibitively expensive. With the Skill Maker platform, we want to give all content producers from podcasters to publishers the opportunity to quickly, efficiently and cost-effectively publish their unique content, to analyse it and to experiment with it. We live in an exciting time and we want to be an aggregator for creativity and high-quality journalism,” says Maximilian Knop, Managing Director of Konsole Labs GmbH.
Within the radio industry, Multicast Media is synonymous with developing multi-channel strategies and new revenue models for broadcasters. In Skill Maker, they have now developed a product with a new strategic orientation. Thanks to the partnership with the Berlin-based company Konsole Labs, which specialises in customised app and software solutions, Multicast Media was able to accelerate the development its new product. Multicast Media’s Skill Maker is a market-ready product, incorporating the experience of both companies, and boasting reference customers such as the podcast label Viertausendhertz and the station Radio Paloma.
Date and Location:
Radiodays Europe 2018 Vienna
Austria Center Vienna
About Multicast Media
Multicast Media is a group of highly specialised developers and media professionals. This pool of expertise provides highly effective support for media companies in consistently implementing their digital multi-channel strategies. Multicast Media offers innovative products, such as audio transcription, smart speaker system integration and enriched push notifications. The company is part of the MediaTechHub in Potsdam, one of the twelve digital hubs established by the Federal Ministry of Economics and Technology across Germany. Potsdam’s only MediaTechHub provides the perfect network for storytelling and multimedia technology innovations. More information at: https://www.multicast-media.com
About KONSOLE Labs
Founded in 2000, KONSOLE Labs is a pan-European software developer for the digital radio market, serving as an external development lab for numerous public and private radio and TV broadcasters across Germany. Its customers include SWR, RBB, HR, Antenne Bayern and a large number of private, national and international broadcasters. In addition to individual software developments, KONSOLE Labs is increasingly focused on offering out-of-the-box software solutions to enable smaller stations to also benefit from a full range of technical possibilities. More information at: https://www.konsole-labs.com
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